The Research Of Improving The User Experience And Optimization Strategy Of The Today’s Headlines APP

Since the era of mobile internet accessed,traditional media has accelerated the transformation to keep pace with the development of times.The competition between major news client and the commercialization news websites has become extremely intense.Seizing the chance to open the market of mobile news has become the focus of most news media.In the "user-centered" mobile internet era,it’s important for mobile news client to study the basic factors that affect the users’ experience,and understand the users’ requirements and usage behaviors,because this will contribute to the development of news client.At present,Tencent News and Today the Headline have obvious competitive advantage.Tencent ranks the first place,which is due to many years’ experience accumulation of news portal and the powerful channels of social media.Today the Headline provides the personalized news for users by using the algorithm technology,which helps it form a differential advantage and transcend most portals.The rise of Today the Headline,like a lightning,brings a lot of new thinking to the entire media industry.This paper applies the theoretical knowledge of the user experience to study the users’ experience of the Today the Headline APP.Firstly,the users’ characteristics of Today the Headline are collected and classified and the present state of users’ experience is analyzed by the questionnaire survey and the interview,which will help us know the users’ needs of mobile news client.Secondly,through the analysis of the related factors affecting the user experience of Today the Headline,the author knows that Today the Headline is still insufficient in the users’ experience,so the author gives some corresponding constructive suggestions and provides a reference for the development of mobile news client.