| It is harder for workers’ newspaper to survive,but even harder to develop.This is the common topic of workers’ newspaper in recent years,and it is also a common problem.Most of the workers’ newspapers in China started earlier.From the fervor years of the early worker movement,as a guide to the workers’ movement,some veteran workers’ newspapers did have boundless scenery and glorious history.On the whole,the workers’ newspaper is backed by trade unions for a long time,with huge resources,has gained rapid development,but at the same time,due to excessive dependence on departments,bound hand and foot,in the process of marketization was slow and backward,not only the circulation is compared with the mainstream media,social influence is limited great.Especially in recent years,the sudden emergence of new media,but also the workers reported to the "brink of life and death"."Who are we?" "Where do we come from?" the birth certificate of workers’newspaper has been drawn flat and vertical;however,"where to go" is testing the life and death of the workers’ newspaper with unprecedented challenge.As the mass media,the development of Chinese workers’ newspaper,not only depend on the development of its theoretical logic and the logic of the market but also it is closely related to the political,economic,technological and cultural factors of our country.This paper applies the theories of media ecology.From the perspective of the whole media environment,we can understand the external environment of the social,political,economic and cultural factors that depend on the development of the newspaper industry.Pay attention to the positioning and competition strategy of workers’ newspaper in the media environment.Thus,in the dual perspective of the internal and external environment of media,we should examine the value,development strategy and future trends of the existence of workers’ newspapers.This article is divided into six parts.The introduction describes the background of this topic,research status,literature review and research methods and so on.The text is composed of four chapters,with the internal logic framework of overview,analysis,existing problems and countermeasures.The first chapter reviewed the development process of Chinese workers’newspaper,and described the overall outline of the workers’ newspaper.Trace the source can make us see the nature of things,is the key to solve the problem.The second chapter analyzes the media ecological characteristics of Chinese workers’ newspaper,through the sample on 25 of the country’s workers,summed up the general characteristics of ecological organization ecology,ecological and technical content of our working report,which outlines the basic characteristics of China’s workers reported.And analyzes the media ecological crisis of Chinese workers’ newspaper,depicting the development of Chinese workers’ newspaper in the confusion and the current difficulties faced.The third chapter analyzes the media ecological environment of Chinese workers’newspaper.Through political environment(the reform and opening up the changes in the working class team),economic environment(Labor disputes and labor disputes occur from time to time),policy environment(A new round of cultural system reform has been deepened),technological environment(the tremendous impact of new media)of the four aspects of the workers to examine the survival and development of space.The fourth chapter is the use of media ecology theory to explore the development strategy of Chinese workers’ newspaper.Mainly from the workers of the ecological strategy of ecological optimization,internal ecological development strategies,ecological interaction strategy to explore the future road of Chinese workers’newspaper.In the end,the article summarizes the full text and emphasizes the conclusion:the integration and development of media will become the biggest feature of the future media era.However,due to institutional constraints,lack of funds,technical bottlenecks and shortage of talents,the transformation of China’s workers’ report has been difficult.It is indeed "hard" to get the workers to report the full media and the marketization.For the time being,the workers are holding on to the "three works"position.Drawing on the spread advantage of new media,steady and steady step by step.To get out of the "life and death" dilemma,to achieve more long-term and sustainable development. |
