The Design And Implementation Of Online Marketing System For Eastern Shandong Chemical

For the Ludong Chemical industry,as it is belong to fertilizer industry,the main customers are the region dealers,and many of these dealers are farmers born,whose cultural level is not high,they want cash transactions and have concerns about online payment.At the same time,because of the traditional transaction on the channel management requirements,staff,cash in the hands of the channel staff long time,capital risk,slow return of funds,in many ways it has brought great risks to the enterprise.After analyzing the actual needs and business processes of Ludong Chemical,the online marketing system for Ludong Chemical was designed and realized.Ludong chemical online marketing system needs to make data docking with ERP systems which is developed by the Java language.Therefore,here we use Java for development.In order to significantly improve the efficiency of the system,we used three-tier architecture and the IBM’s Was middleware.Moreover,we used Oracle11g as database.Online marketing system has realized functions of product management,bulletin management,order management,membership management and administrator management.In product management,it achieved the product classification and product display,product selection,product classification management,product information management,product price adjustment,and promotion management.In announcement management,it achieved announcements list,add announcements,public classification list,add announcement classification,and sorting management.In order management,it achieved the order submission,order generation,order payment,customer order management,and order information management.In member management,it achieved a membership list,membership list,and member center.In administrator management,it achieved a list of administrators,role management,rights management,resource management,payment management,and reconciliation.The construction of online marketing system will guide the transformation of Lu Dong Chemical’s traditional sales model to e-commerce,realize the information management of various product sales transactions,and establish a high-speed and effective information communication platform between enterprises and customers.Through the use of online marketing system,Ludong Chemical achieved dealers and customers inquiry online,online banking payment,order submission,order coordination,balance inquiries,online reconciliation,and online announcement.The application of the system will expand the sales channels and achieve self-service transactions.This will substantially increase in the speed of sales orders and the efficiency of the sales business,and will also reduce the workload of business people.