Research On The Development And Countermeasure Of On-Demand Publishing In The View Of Reader’s Center

On-demand publication,as a form of digital publishing,introduces a new publishing concept for the publishing field,which solves the traditional publishing inventory crisis and becomes a way of "green publishing".On-demand publishing has reconstructed the traditional publishing process,allowing the reader to jump from the original end to participate in the various processes of publishing.In the case of accurate understanding of market demand,do not waste the publication of books,improve the economic pressure of publishers.The use of digital publishing technology to store digital books,easy to follow up the update and transformation,is conducive to and extend the publishing cycle.On-demand publishing is characterized by the ability to meet the individual needs of the reader,by providing a wider variety of books to enrich the market,by providing a more comprehensive service to stimulate the reader’s deep personality needs to stimulate the general growth in consumer demand for the book market.This article is divided into three parts: introduction,subject and conclusion.Which the main part of the reader from the point of view of the four chapters.First,the first chapter on the basis of the introduction of further analysis of the characteristics of on-demand publishing,on-demand publishing and the relevant concepts involved in the distinction.The second chapter analyzes the influence of multiple backgrounds in the process of accepting the four aspects of technology,policy,industry and audience concept from the perspective of "accepting environment" of reader-centered theory.Chapter 3 describes the transformation of different roles from the reader in the on-demand publishing in a hierarchical way.Through the various types of cases to enrich the identity of the reader changes.In the fourth chapter,the author uses the concept of reader center theory to publish the development strategy as the starting point.