Research On The Influence Of Incentive On Taxvation Based On Media Supervision

Tax is a problem that enterprise can not avoid.The production and management activities of enterprises will be affected by the tax cost.Most enterprises hope to be able to avoid this cost by means of tax planning,improving the real profitability of enterprises.Therefore,the issue of corporate tax avoidance has always been a hot topic in academic research.In recent years,with the rise of big data era,the power of the media,which has aroused widespread concern in the academic circles and the media,and the role in corporate governance has also been recognized.However,the research on media coverage has always been based on the perspective of investor protection.Then if the media will affect corporate tax avoidance by the pressure of public oversight,so as to achieve the government’s tax protection remains to be verified.Not only can this enrich the understanding of the factors that influence the enterprise tax avoidance and the influence of media governance,but it also has important guiding significance to strengthen the supervision and management of the media.This paper is based on management decision theory,asymmetric information theory,principal-agent theory and "agenda setting theory" as the analysis framework,China A shares of listed companies from 2009 to 2015 as the research sample,to test the relationship of positive media coverage,negative reports and corporate tax avoidance and different level of equity incentives under the impact of media on enterprise tax avoidance.The results show that there is a negative correlation between media coverage and corporate tax avoidance,and negative media coverage has more significant inhibition of tax avoidance;equity incentive is positively correlated with corporate tax avoidance;The enterprises which implying the equity incentive,external media supervision can weaken the incentive effect of equity incentive on corporate tax avoidance,equity incentive and media coverage has alternative effect.Based on the above research conclusion,this paper finally put forward to this policy suggestion:improving the government’s supervision of the news media industry;strengthening the supervision and management of the information disclosure of the listed companies,and making use of the internal and external mechanisms to manage the listed companies.