The Identity Construction Of "Freak Show" Fans In Baidu Post Bar

This study takes the social identity theory as the basic position,and uses the network ethnographic method to explore how the fan-type audience in the virtual community contract the identity.In this paper,I use the semi-participant observation method,the in-depth interview method and the theoretical analysis method to explore the identity construction process of the fans from individual and group aspects.On the basis of the relevant theory,I clarifies the relevant factors that affect the construction of identity.This paper depicts the pattern of the media use of the group.Through the attention,re-creation,information exchange,etc.,the odds throw into a lot of energy,participatiing in the text deeply in the creative way,the audience’s needs were fully met.The article found that the mysterious group and the current sub-culture fans are very different.Individuals are gathered on the common ideals based on the common ideals,expressing their rebellion against old values,completing their descriptions of themselves and the positioning of themselves in the interaction with others,and constructing self-identity.