Study On The Influence Of Big Data Technology On China TV Play Industry In Production And Transmission

With the vigorous development of the Internet and cloud computing,data volume generated during Human surfing the Internet is growing exponentially,and thus the concept of big data emerges at the right moment.Since the famous futurologist Toffler put forward “big data” in The Third Wave for the first time in 1980,big data has aroused wide attention in fields as a new emerging technology.In the process of traditional TV media shifting to new media and multi-media convergence,the American video website Netfilx applied big data technology into the film & TV industry for the first time,and created a great success of TV series House of Cards.The big data technology was hence highly valued in the global TV play industry.Even though big data has no standard definition,big data is generally deemed to have a large volume.Information of great value can be obtained through mass data analysis.Source of big data is generally classified as streaming data,social data,and open data.For Internet users are major producers of the data,users’ online behavioral data would be recorded as necessary basis for user psychological analysis.This is the reason why big data can substantially enhance productivity without producing new materials or creating new market demands.Through overview of the current development of big data,new media and multi-media convergence under the Internet environment,this thesis analyzes the influence of big data technology on China TV Play industry in production and transmission.Chapter One is to summarize existing literature review and put forward the study content and creative ideas.Chapter Two is to define the concept of big data,and to conclude features of big data in large volume,numerous varieties,low value density,and fast velocity in processing information.The current status and development trend of domestic big data technological application is analyzed via the relation of the Internet,new media and big data.Even though big data cannot be applied into many fields thoroughly,market scale and the supply-demand relation have taken into shape;more and more enterprises seek to convert data information into service value.Chapter Three is to focus on the application of big data in the TV play industry from the audience’s behavioral analysis,TV play brand building and the production of original web series.The audience has always been the service subject of the TV play.Analysis of the audience’s keen interest with big data is the most basic demand of the TV play industry.Chapter Four is to study subject planning and good production team building,and analyze big data’s influence on the TV play production via the successful application of big data in the TV series House of Cards.As the first big data based TV play,House of Cards serves as a good reference for the later TV play production in big data analysis,directional recommendation and broadcast mode.Chapter Five studies that the influence of big data on the TV play in transmission is achieved through various marketing means on the basis of target users.In addition to this,keeping good topics can also achieve positive transmission effects.Chapter Six is,from the actual application and current status of the China TV play industry,to conduct objective analysis of problems in big data technology,and propose corresponding suggestions.The conclusion part is to sum up the full text.For more than ten years of development,China TV play industry still exists a great distance from being an excellent TV play industry.Big data technological application in the TV play has become the global development trend in the industry.The analysis of big data’s influence on China TV play in production and transmission with efficient use of big data technology is conductive to the development of China TV play industry.