Research On O2O Marketing Mode Of Wechat From Media "Hu Xinshu"

In recent years,the rapid development of WeChat has spawned a large number of people from the media.They rely on the WeChat public platform,rely on their own professional skills,firmly grasp the needs of fans.through a variety of marketing tools to precipitate the value of fans,and ultimately achieve profitability.However,the reality is that a lot of micro-signals are idle,and less than 1%of micro-signals are profitable."Hu Xin Shu" is based on the positioning of "Girl’s Heart" and the 020 marketing model that is tightly integrated with online and offline services.It stands out among many WeChat public accountants and seeks a place to serve more than 600 first-line brands in the past two years.It is the precise marketing of WeChat from the media.Long tail "Ninja Media" typical.This article takes Hu Xinshu as a case,uses case analysis,literature analysis and questionnaire survey,etc.,combines the theory of communication and marketing theories,and studies the success factors and reference points of the 020 marketing model of Hu Xinshu..This article is mainly divided into six parts:The first part is introduction.The second part explains the concept of WeChat self media,WeChat marketing and 020 marketing model.The third part summarizes the current situation of WeChat public number "Hu Xinshu",analyzes its positioning,content strategy and features,and summarizes its development and changes.In the fourth part,taking the six offline marketing activities of Hu Xinshu as an example,combining the questionnaire survey and analyzing the characteristics of the "Hu Xinshu" 020 marketing model based on the "5 W" theory.The fifth part analyzes the success factors of Hu Xinshu 020 marketing model.Through the comparison with the activities under the "Neo-Epic"offline activities,it analyzes the limitations of its activities and summarizes the enlightenment of "Hu Xin Shu" marketing model to other WeChat account numbers.The sixth part is the conclusion.Summarizing this point of view:The rapid development of the WeChat public number has given the media people some opportunities,but it is more of a challenge.How to survive in the Ebb Tide is a question that many media professionals consider.This article takes the "small and beautiful" Huxinshu Bracelet WeChat public number as an example,analyzes its 020 marketing campaign cases,summarizes its success factors,and provides references for the survival and development of the WeChat public account.