The Change Of VR As A Medium

With the vigorous development of the advertising industry,the advertising of smart media is full of all aspects of our life,and more and more intelligent media are applied to the advertising industry.At present,3d advertising and interactive advertising are too dispersed in form,and three-dimensional advertising has strong three-dimensional sense but lacks interactivity.Interactive advertising is highly interactive but lacks visual appeal.How to put the 3 d advertising and interactive integration,to make advertising has more development potential and market in the future,whether in visual and interactive experience can attract target consumers have become very necessary.The research shows that VR virtual technology has a wide application prospect,and it is closely followed by the development trend of the advertising industry.With VR virtual reality technology as the medium,this paper study of 3 d advertising media era and interactive advertising,first the concept of VR,changes brought by VR,the advantages of advertising and is expounded,secondly on three-dimensional advertising and interactive advertising development trend analysis and study of fusion,fusion from multiple levels of VR technology application of advertising,and combined with the author’s own production of VR advertising case to summarized,find out the development direction of VR as a medium of wisdom media advertising.