Research On Innovation Strategy Of Internet Variety Program

In 2014,the number of Internet variety shows has been "blowout",which has attracted wide attention in society.In just a few years,self-made variety shows on the Internet have unique advantages such as low production cost,strong interactivity and variety of forms.Win a strong social response.While the major mainstream video websites have received strong reactions from the society by virtue of their own home-made programs on their own original networks,various video websites are scrambling to emulate each other.Some of the programs produced at a low cost are crude in production,and the quality of the topic is crude and vulgar.The program content is similar to other problems gradually exposed,all aspects of the problems are hindering the further development of the Internet home-made variety show,through efforts to correct the transformation although the initial Effective,but in the creation of the original Internet home-made variety show innovation strategy,is worth learning and learning experience,can only touch the stone across the river,step by step exploration.This article will try to combine the development and the present situation of the Internet variety show,combing the general situation of the development of the Internet variety show at present,through the systematic analysis on the content,form,marketing strategy and narrative mode of the case "are you normal" This paper summarizes the experience of Internet variety show in innovation strategy from a comprehensive and integral perspective,and provides some reference and reference for the long-term development of Internet variety show in China.This article is composed of five chapters and two parts.First of all,the introduction mainly discusses the research background,research content and significance of this paper,and summarizes the research review of this topic up to now,as well as the research ideas and methods throughout the full text.At the same time,the innovation points in the research process are put forward from the point of view of this paper.The first part of the text is the second chapter of this paper,mainly a brief overview of the Internet variety program.The third chapter is the analysis of the current situation of the Internet variety show,will be interspersed with the case of "are you normal",respectively on its own and external factors analysis of its advantages,so as to more intuitively choose a topic as a whole Basic understanding;moreover,from the current problems and shortcomings of the Internet variety shows,It is hoped that the problems and shortcomings can be summarized to attract the attention of the major video websites and thus lead to some thinking about the production of programs.The fourth chapter runs through the Internet variety show "are you normal" case,from the program content,form,marketing strategy and narrative mode of four innovative strategies to analyze.Finally,through the analysis of the fifth chapter to the Internet variety show innovation some specific thinking and solutions.