The Social Media Age Reverses Newly Asked Communication Studies

As the micro letter,weibo,QQ,such as the rise of social media,people nowadays seem to be more and more depend on the instant communication tools,especially after micro letter to launch in 2011,social media has become an indispensable part of People’s Daily life,on the bus,subway,bowed their heads and families of the boulevard everywhere with a mobile phone.The appearance of social media,the inversion of news appear frequently,especially in recent years,constantly farce staged news reversals,refresh the perceptions,gradual disintegration of the media credibility,this study typical reversal news appeared in recent years as the research object,studied the inversion of news communication knowledge.Research USES the literature search method,case analysis and questionnaire method analyzes the causes of the inversion of the news and avoid measures,combining with the knowledge of communication theory,to do a detailed interpretation.Think this study of inversion of news transmission main body the lack of control and filtering,the audience is affected by the stereotypes and anxiety,communication process is complex and multivariate,transmission mode diversification and is not restricted.In terms of the transmission path of reverse news,this study mainly analyzes it from four aspects: the main body of communication,the audience,the process of communication and the mode of communication.To reduce the social media age reversal news appear constantly,communicators should stick to journalistic professionalism spirit,editor and managing editor to strengthen audit checks,perfecting legal system,to improve their audience of media literacy,adhere to the unity of fact and value.