| The news image is a high generalization of news content and topic,and it is a kind of news report style that conveys information through visual means.It has the incomparable advantage of writing report.As one of the most influential journal during the period of the republic of China,Life Weekly news images not only records and reflects the specific historical period of the news events,but also to the image transmission of the news media has reference and guiding significance.This paper mainly uses text analysis,transmission of the images in Life Weekly news environment,content,form,propagation characteristics and historical experience five aspects for system analysis.The author summarizes the characteristics,advantages and functions of the news images of Life Weekly in the form of communication,and then summarizes the communication characteristics of its news images in transmitters,communication contents,communication skills and communication audiences.Meanwhile,it also summarizes the historical value of the news images of Life Weekly and its enlightenment to the current image dissemination.The study found that Life Weekly news images were closely related to the propagation environment.Among them,the turbulence of the social environment,cultural environment of the ideological trend of surging,changing media environment,technology environment of innovation,they are increasingly affecting the Life Weekly news form and content of the images.In terms of form,various types news images,including news photos,news cartoon,news pictures and news diagram form,each type in Life Weekly has their value and significance.In terms of content,the coverage of the news images are very rich,including hot events,portraits of characters,landscape,sports,fitness,art,and so on,and it's all in the word "enlightenment".From the perspective of communication characteristics,the transmitters of the news images of Life Weekly,as the opinion leaders of the society at that time,played a huge role in the content control.In terms of the communication's content,the news images of Life Weekly actively construct public sphere,which isprogressive in the public,public discourse and public opinion,and thus influences public opinion.In terms of communication skills,Life Weekly focuses on the use of image symbols to enhance the visual persuasion effect of publications.In terms of communication audiences,the social environment at that time determined the audience's dependence on the media,and Life Weekly strengthened the feedback mechanism in the interaction with the audience.The news image of Life Weekly also has a certain historical value,which is mainly reflected in three aspects: news value,image value and literature value.Life Weekly's news images are consistent with news,authenticity and time,and it highlights its newsworthiness.In terms of image value,most of the news images selected by Life Weekly have powerful visual impact and emotional impact,and pay more attention to capturing typical moments.In terms of literature value,the news images of Life Weekly published images of people,sports and local customs,which provide abundant first-hand materials for the present study.Life Weekly's inspiration for today's image communication mainly includes five aspects,the first is to insist on the unity of journalism and interest,the second is to attach importance to social responsibility,the third is to adhere to the "content is king",the fourth is to highlight inheritance and development,and fifth is to improve the credibility of the media,which are of reference and guiding significance to the image communication of the media nowadays. |
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