Research On Social Mobilization Of Internet Fan Community

With the development of the network,fan groups have shown more and more strong momentum.They have communicated with each other on the Internet,launched and organized a series of offline activities,both large-scale and at the same time showing certain orderliness.This article selects fans of popular domestic idol Lu Han as research subjects,and observes the mobilization status of Baidu Lu Han Post Bar,Lu Han International Fan Club,Lu Han Fan Station and some fans of Lu Han through content analysis method,natural observation method and interview method.The analysis finds that the network fan community presents a top-down mobilization model.It also shows the characteristics of mobilization of the virtual and hidden nature of contact between subject and object,continuous enhancement of similar emotions under influence,and susceptibility to mobilization under protection mechanisms.This study also explores the reasons for the social mobilization of online fan community from subjective and objective factors.And finds that media empowerment in the context of economy,the idolatry under the image of "perfection" and strict organizational structure are the cause of online fan community.The reasons for the objective formation of mobilization,and the psychological projections of “idol” and “me”,the solace and compensation for obtaining emotion,and the agglomerate of collective identity all contribute to the subjective formation of online fan community mobilization.In addition,the use of Lu Han fans as an example to analyze the impact of social mobilization of online fan community,draws the conclusion that online fan community social mobilization has a positive influence in most cases,but sometimes there is also an Internet platform that encourages fan community madness,identity,and the team’s logic and the group’s "pseudo-liberal" issues under business control.Therefore,how to guide this huge group into a real quality force is extremely important.