The Case Analysis Of The Default Of Financial Products Of China's Commercial Banks

Since 2004, having experienced a start-up and growth, the financial products business of the commercial banks is gradually becoming mature. In recent years, with the constant growth of household wealth and ever-increasing investment demand, the scale of financial products issued by commercial banks are increasingly expanding and their types are becoming abundant. The number of commercial banks participating in the financial products market is also increasing rapidly. However, commercial banks are also facing some new problems and challenges at the same time they are undergoing rapid development.Beginning with the definition of financial products of commercial banks, this article first introduces the development situation of financial products. Secondly, taking a default case of some financial product of Bank of Communications as an example, we analyze in detail the background of the case, the problems of financial products in this case, and the causes of these problems. Finally, we summarize the general reasons of personal financial services frequently occurring problems combined with the case analyzed which trigger the thinking of financial products market. On this basis, we put forward countermeasures and suggestions for the current personal financial business problems.