Research The Marketing Strategy Of Shenyang Symphony Orchestra

The Shenyang Symphony Orchestra is an established in the municipal Party committee, city hall of care under the guidance of considerable size and high artistic level of Symphony Orchestra, is currently in Shenyang and Liaoning is one of the few professional symphony orchestra, strive for in a relatively short period of time to create a branch with a domestic first-class level of symphonic team. At present, the domestic market competition is very intense Symphony Orchestra, the Shenyang symphony orchestra must formulate corresponding marketing strategy.In this paper, the orchestra market development present situation as the research background, with the Shenyang Symphony Orchestra as the research object, combined with domestic Symphony market demand, through a great deal of literature data and investigation data, the use of analysis methods of modern marketing theory and statistics, analyses the macro and micro marketing environment of Shenyang Symphony Orchestra, analyzes the advantages and disadvantages, research target selection and market positioning of Shenyang Symphony Orchestra of marketing, comparative analysis of the Shenyang Symphony Orchestra and the main competition advantages and disadvantages, discusses the opportunities and threats of Shenyang Symphony orchestra. On this basis, the system to make the Shenyang Symphony Orchestra marketing strategy, system uses 4C,6P,4R marketing theory, proposed the Shenyang Symphony Orchestra in the product strategy, price strategy, channel strategy and other aspects of the implementation of the marketing strategy and planning proposals.