Financial Strategy Optimization Of TDY Company

In 1995, China's estate industry opened the market-oriented reform of the horn,and in 1998 to stop welfare housing distribution system,it makes the real estate industry has entered a fully market-oriented process. In the past twenty years, with the rapid development of China's urbanization process, the real estate industry has experienced rapid development stage, has become an important pillar industry of China's national economy. With the rapid development of China's economy and real estate industry, a large amount of capital flows into the real estate industry, the number of real estate enterprises is growing rapidly. In 2003,TDY company entered the real estate industry, has seized the opportunity to develop,and gained a leap forward development. However, with China's economic growth in the new normal stage and the Chinese government non macro regulation and control, the real estate industry into a new round of tightening development stage, the strategic environment has changed significantly, the industry is facing severe challenges. In this context, it is necessary to the TDY company to optimize the existing financial strategy to meet the challenges.First of all, the study reviews the relevant theory of financial strategy, made clear basic connotation of financial strategy, determine the financial strategy includes financing, investment, working capital, distribution, main content, and further to the type of financial strategic management reviewed, procedures and methods, to later financial strategy optimization research provides the theoretical guidance and methods for reference.Then, the paper analyzed about the present situation of TDY company's financial strategy. TDY company's financial strategy in the service of a company's development strategy, implementing expansionary financial strategy, is committed to expand the scale of enterprises, improve enterprise efficiency, maximize the enterprise value. Financial strategy in the process of running, however, there are many problems:investment strategy slightly radical, beyond the enterprise cash ability, narrow investment channel and single revenue mode; Financing strategy development is slow, is relatively single financing way, the cost of capital is higher; Working capital management strategy is relatively backward, in the management strategy of radical characteristics decline in operating efficiency; Distribution strategy adopting continuous high proportion of cash dividend distribution policy, with the enterprise overall strategy.Third, the paper in the financial strategy based on the analysis of the status quo, on TDY, the optimization design of the company's financial strategy. In meet the demand of market, seize the strategic opportunity, try to foster strengths and circumvent weaknesses, follow our strengths, implement the strategy of continuous innovation, optimization, on the basis of the five principles of optimization of financial strategy put forward five directions. To reconstruct the investment strategy, adhere to the diversified financing strategic restructuring, optimize financing structure; Working capital strategy to strengthen and improve management efficiency; Distribution strategy continuous adjustment, meet the demand of investors; To attach importance to financial risk strategy, improve the ability to resist risks.Finally, the paper on TDY optimization direction of the company's financial strategy and the actual situation, formulate measures for the implementation of the strategy of optimization, determine the strategic optimization of safeguard measures, and from the timing, evaluation index and method to evaluate three aspects of financial strategy implementation.In general, papers in the real estate industry of TDY company as a case, analysis about the present situation of TDY corporate finance strategy, sums up the problems existing in its financial strategy and puts forward the necessity to improve TDY company's environment analysis, then puts forward the financial strategy optimization, and put forward the financial strategy implementation related protection and evaluation methods. Contribution through the above research, the paper has two aspects:on the one hand, able to provide financial basis for TDY company future development, on the other hand for small and medium real estate enterprise financial strategy formulation and implementation to provide a reference.