| Agriculture is the foundation of the national economy, from the central file no.1 theme of the past, we see the "three rural" issue has always been the focus of attention from all walks of life and hot spots, is focus in the development of the party and the state, the problem of "agriculture, rural areas and farmers" is related to state on the overall situation of building a well-off society in an all-round way, the most important thing is our party work practice. To strengthen the position of agriculture as the foundation of the economy, the key is to increase farmers’income, and vigorously develop the rural small and medium-sized enterprises in a sense, played an important role. The stand or fall of rural small and medium-sized enterprise development largely affect the growth of farmers’income level, the industrialization of agriculture transformation and construction, the influence to the rural urbanization process. With the development of rural small and medium-sized enterprises, the financing channels of a single, funding shortages, exposed gradually, has a certain impact on the development of rural small and medium-sized enterprises and obstacles.Based on this, this article through to 126 rural small and medium-sized enterprises in Fujian Province for investigation and study, using Eviews statistical analysis software to research the rural small and medium-sized enterprise financing channel choice behavior problems, to explore and research the influencing factors of rural small and medium-sized enterprise financing channel choice behavior, to eliminate rural small and medium-sized enterprise development bottlenecks, further stimulate the growth of rural small and medium-sized enterprise vitality, speed up the rural industrial structure adjustment, realize urban and rural development as a whole.In the first part, in this article the main outline and direction has carried on the brief description, including the research background and significance of this study, and this paper mainly involves several concepts, such as the concept of rural small and medium-sized enterprise financing behavior and enterprise is illustrated, and then the target of this research, research methods, technical route and the innovation points and so on has carried on the brief description.The second part, on domestic and foreign scholars on the rural small and medium-sized enterprise financing behavior in this paper, the theoretical foundation for the rural small and medium-sized enterprise financing channel choice behavior for the relevant theoretical analysis, makes a comprehensive review and the theoretical analysis of scholars both at home and abroad.In the third part, the paper analyzes the rural small and medium-sized enterprises to promote the national economy plays an important role. And pointed out that the continuous development of rural small and medium-sized enterprises (SMEs) are also produced many new problems, such as capital, talent and technology issues. Among these problems, the shortage of funds is the most important factors which restrict the development of the rural small and medium-sized enterprises.The fourth part mainly through the analysis of rural small and medium-sized enterprise financing present situation, pointed out that the proportion of rural small and medium-sized enterprises to obtain loans from Banks and national funds for supporting agriculture and rural small and medium-sized enterprises (SMEs) play a role in the national economic development and the status is very inconsistent, and found that the folk lending in recent years, accounting for the proportion of rural small and medium-sized enterprise financing source is playing an increasingly important role.In the fifth part, the investigation of 126 sample enterprises in Fujian Province descriptive analysis, including the recycling of samples, samples of various cities and counties and regional distribution companies accounted for, and from its term of operations, a legal person suffer education degree, the funding gap of enterprise management situation, the enterprise net assets yield and asset-liability ratio of samples did describe basic situation of enterprises.In the sixth part, based on the survey data sample enterprises in Fujian Province, build a binary discrete Probit model of rural small and medium-sized enterprise financing channel choice behavior to carry on the empirical analysis, through the sample companies were divided into high yield group and low income groups, use Eviews software to enterprise financing channel choice these two sets of samples of regression analysis and draw relevant conclusions.In the seventh part, in view of the above conclusion, and puts forward several policy suggestions, including to speed up the pace of construction of rural small and medium-sized enterprise itself; Establish and perfect rural credit guarantee mechanism and rural credit evaluation system; Innovative financial products; Perfect rural financial system, improve the rural financial service ability as well as to the folk lending the necessary specification and management. |