Research On The Value Evaluation Of High Technology Service Enterprises

With the knowledge, technology and information making more and more contribution to the development of knowledge economy,high technology service enterprises plays an increasingly important role in the process of the development of knowledge economy,and shows a new development trend.At present, the development of high technology service enterprises not only is supported by the national industrial policy and investment decision analysis of institutional and social public investors, also received attention from institutional and social public investors, therefore, we should be more emphasis on high technology service enterprise value evaluation.Whether enterprise's public listing,merger, or their financial management, etc., the value of high technology service enterprises assessment plays a very important role.The high technology service enterprises is the combination of high technology and services in the emerging enterprises, in addition to the general characteristics of the enterprise, and there is a big difference in the average company.Therefore, it is necessary to re-examine the meaning and characteristics of high technology service enterprise value,and on the basis of the original assessment methods to conduct in-depth exploration, strive to find suitable for high-tech service enterprise's own characteristics of the value of the assessment method.This article mainly uses the literature review method and the case analysis method.Firstly,the essay combines with the assessment of the current situation of the development of China's high-tech service enterprises and its value assessment,puts forward the research content of the article, reviews the research both at home and abroad,describes the value assessment theory, and provides the basis for solving problems.Secondly, the essay analyzes the characteristics of high-tech service enterprises, the characteristics of enterprise value, summarized the value of high technology service enterprises with high growth and high value-added and so on.On the basis of the traditional enterprise value assessment method, it is considered that the single evaluation method can not accurately assess the value of high-tech service enterprises.Thirdly, on the basis of theconnotation of enterprise value,the essay analyses the composition of high technical service enterprise value, the article thinks that the value of high technology service enterprises mainly comes from the profit of enterprise assets now profitability and potential profitability,and uses income method and the option pricing method respectively to evaluate the value created by the profitability.Finally, the article adopts the method of case analysis prove the effectiveness of the method.The article chooses "JMEI" as the representative of the high-tech service enterprises,adopts the method of combination evaluation to evaluate the value of the enterprise,verifies the feasibility of the method by comparing with the market price,and summarizes the significance of the study and the existing problems.