Study On WeChat Marketing Communication Strategies Of Commercial Bank Credit Card

After thirty years of development, our credit card market has been considerable size, all banks are to seize the market by expanding new marketing communication channels. As the rapid rise of social media platforms, We Chat is bringing together 697 million users and is still in rapid growth. "WeChat, the wisdom of life" industry solution provides traditional industries a migration tool to the network platform, a growing number of WeChat marketing success stories also attracted more and more enterprises stationed. Commercial bank credit card can also be carried out in the WeChat marketing communications activities platform.Based on this, this study starts from the credit card market, WeChat platform,marketing communication theory. Combined with WeChat marketing function,according to Kotler Marketing Management Theory about the marketing communication development steps, this paper proposed communication strategies,such as band and product communication, pushing and viscous communication,customer service and appointment communication, scanning code directional communication, micro positioning with accurate dissemination. In the implementation of the credit card WeChat marketing communication strategies, the public account authentication, content production, subscription user promotion and other measures needs to be done. To guarantee the implementation effect, it’s necessary to strengthen the strategic meaning of WeChat marketing, to redistribution of internal job responsibility and to take appropriate access measures. At the same time, attention should be paid to the credit card WeChat marketing communication reputation risk and fraud risk. This paper also uses G Postal Savings Bank credit card WeChat marketing as a case, states of the micro channel marketing status, analysis of existing problems, proposed to unify WeChat marketing system, integrated of offline marketing communication.This paper about the WeChat marketing communication strategies of commercial bank credit card is also available for the other bank business.