The Analysis Of The O2O Marketing Strategy In DLD Trading Company

Along with the maturity and development of mobile e-commerce technology, FMCG network market established gradually. It not only enriches the traditional marketing channels, meets the new needs of consumers, but also stimulates the growth of consumption of FMCG industry. Mobile Internet has a positioning function which other channels do not have, It greatly shortens the distance between online and offline stores, combines the online and offline functionality easily. O2O pattern emerged.In this paper, based on collected a large number of documents, through to DLD Trading Company marketing environment analysis, we defined the future direction of the development of DLD Trading Company. This article is divided into six chapters. Chapter One, Introduction. This chapter describes the development of FMCG industry and the channel development in the new situation emerging. Combined with the actual situation of DLD Trading Company, it discusses the positive significant of 020 to the DLD Trading Company. Chapter Two, This chapter makes a note of the basic situation to DLD Group and DLD Trading Company. It describes the relationship between DLD Group and DLD Trading Company, and explains the reasons why the 020 mode carried out to DLD Trading Company. Chapter Three, This chapter analyzes the status quo O2O mode of DLD Trading Company, to explore the company’s problems now existed, and analyzes the causes of the current problems. Chapter Four, This chapter describes the emergence of DLD Trading Company against 020 mode when running problem from four aspects, and the introduction of optimization measures. Chapter Five, According to Chapter Four, this chapter presents the corresponding safeguards from four aspects. Chapter Six, This chapter summarizes research findings and innovations, and points out the lack of research, as well as future directions and areas requiring further research.By studying this thesis DLD Trading Company 020 marketing model, we come to the following conclusions. The 020 mode can help DLD Trading company achieved the change of the sales model and innovation of the marketing thinking. Meanwhile, the new model can help the company meeting the growing needs of customers, and ultimately achieving the sustainable growth in company’ sales performance. Research features and innovations of this paper is mainly manifested in the following areas. (1) Innovation O2O mode. Combined with the characteristics of FMCG industry and compared with the FMCG traditional channels, this paper presents a new model that O2O model and FMCG marketing combined. (2) This paper analyzes the DLD Trading Company O2O marketing model. In this paper, with the actual situation of DLD Trading Company, it studied the status of the company O2O mode, revealing the presence of the main problems that the company now is running and impacting. (3) Against the existing problems of DLD Trading Company, it summed up the optimization measures.