Haier Group Bond Pricing Research

In recent years, with the development of the financial market of our country, as one of the means of direct financing of enterprises to the corporate bond market development also attracts more and more attention and urgency of development has also been reflected. Therefore, to carry out the research on the corporate bond market has become a top priority. Stable and healthy development of enterprises in the national economy has an irreplaceable role, in order to enable enterprises to better financing, so that the smooth issuance of corporate bonds, it can not be separated from a reasonable price. Due to the fact that the enterprise bond market research is very wide, for the specific research objectives, the article chose the Haier group, that is, the study of the Haier group's bond pricing. The reason why choose from this perspective, is to consider any kind of financial products, how to market pricing, investment, financing is the most important issue for the party to consider. Because the results of the pricing will directly affect the investment choice of investors and financing costs of financing.In domestic and foreign research on the basis of the achievements, Haier group bond pricing problem is studied from the perspective of accounting, from the aspects of information availability, pricing factors and pricing principle were analyzed and the relevant knowledge of the sort. After a brief introduction of the bond pricing factors and bond pricing principles and other related content, the first analysis of the current situation of the Haier group's bond pricing. The cash flow, the discount rate to the bond pricing theory, constitute the three factors determine the pricing of bonds, and the use of the corresponding formula and other mathematical methods. Secondly emphatically from the Haier Group Bond Pricing existing point of view as the starting point, the analysis of the causes of problems existing in the pricing of bonds of the Haier Group, from external causes in turn to the internal reasons, also of Haier Group Bond Pricing recommendations. In addition, a detailed analysis of the security measures for the effective operation of the Haier group bond pricing. These analyses can also provide a better reference for the Haier group as well as investors. In the study of the Haier group bonds and pricing, the paper uses the methods of literature review, investigation and case analysis to study and analyze the problems in the pricing of the Haier group bonds and give some suggestions.