The Analysis Of Impact Factors On Financing Efficiency In Chinese P2P Lending Platform

P2P is a relatively new lending mode, which is emerging based on Internet application. It matches the individuals who have the funds and desires of financial investment with individuals who have borrowing needs, and establishes credit relationships through the Internet platform. P2 P mode entered into China in 2006, benefiting from the popularity of network and community strength, got rapid development since 2012.This mode usually offers small unsecured loans and emphasizes on participation of everyone, covering the borrower generally in the middle or low-income groups. P2 P lending platform sets a limit on the maximum interest rate, loan users can set their own repayment rates within the limit.Meanwhile, platform itself is not involved in providing money, but in information matching, tool support, services, and other functions. In this process, the lending side would gain the interest return, and borrowing side would access to capital turnover, and P2 P platform charge some commission accordingly.Based on the real transaction data of P2 P lending platform named Ren Ren Dai, this paper carried out a statistical analysis on the basic information of loan order and basic characteristics of users, and an empirical analysis on financing efficiency of each loan order using data envelopment method, then found that financing efficiency of Chinese P2 P lending platform loan order is low as a whole. Meanwhile, Based on contingency table analysis method and factor analysis method, this paper studied the correlation of the financing efficiency basic information of loan order and basic characteristics of users and found that the financing efficiency of each loan order of Chinese P2 P lending platform is directly impacted by eight factors, which are age of loan users, monthly income situation, credit rating, education, marital status,years of working experience, real estate mortgage and car loans, which can be divided into three following aspects: basic information of loan users, earning capacity and safety. Finally, this paper put forward some suggestions on improving financing efficiency Chinese P2 P lending platform and the perspective of future development.