A Case Study In Gujing Group's Centralized Management Of Funds

With the rapid development of social economy, the group company enterprise organization forms gradually. Financial management is the core of corporation management structure in group company, and the fund management is the key of financial management. In order to adapt to the development strategy of the group company, domestic and foreign capital management research and practice mode of the scientific theory, put forward a variety of integrate the group finance in order to improve the economic benefit and efficiency of funds centralized management mode. Funds centralized management of specific model adapt to the constantly changing along with the development of the group company condition, but is also related to the enterprise in industry's development closely. Build a reasonable and efficient centralized fund management mode, according to the group's internal and external situation, in order to improve the group's capital efficiency, reduce the cost of capital and the capital risk of the enterprise is very important for managers.Recently years, affected by the liquor industry policy adjustments and changes in the economic level, the end of the "golden decade" of the momentum of rapid development, begin to enter the depth adjustment stage. The Gujing Group, as a representative of liquor-making industry in China, has more than 30 subsidiaries, capital operating condition is complex, in 2011, they were concentrated the management of funds. The group company is currently in a stage of comprehensive integration, and considerably affected by industry trends change, reflects many problems in capital operation, mainly in two aspects of capital risk and the service efficiency of funds. This paper adopts the way of case study, comparative analysis and data analysis. Firstly, introduce the centralized management of funds of combing theory and related literature, and then introduce the superiority of the centralized fund management, which has five specific funds centralized management mode, from the aspects of its ratio, to compared with the stage of development. Secondly, analysis the Gujing Group and the industry background, shows the necessity of the centralized fund management mode optimization; Describes the Gujing Group organization structure and centralized fund management present situation, proposed for the specific problems of Gujing in funds management, including interest-bearing debt ratio increased year by year, the low proportion of members of the unit, debt service consciousness is not strong, the informationization degree is not high, lead to group's financial pressure, influence corporate performance, is not conducive to integrated management. Finally, from the financial budget control and real-time monitoring, the establishing evaluation mechanism and information construction from four aspects of Gujing Group capital centralized management pattern optimization measures are put forward and suggests that Gujing's centralized fund management mode with Internet financial innovation union, using the Internet rapid development momentum, transform the mode of management, widen the channel of the group's investment and financing, build the supply chain finance platform, to improve the operation efficiency of funds,to protect the interests of the upstream and downstream enterprises, let the group of companies in the industry turmoil adjustment of steady development. In addition, with the group company which has similar background with Gujing, can center through the establishment of financial budget, strengthen the monitoring of funds, perfect the information construction, to enhance the robustness and security of the group funds, saving the cost of capital, improve the efficiency of capital operation, to adapt to the changing industry's environment; And strengthen the consciousness of innovation, rational use of Internet banking technology, provide the new ideas.