From Xindian Suye Corporation Profitability Analysis The Financial Strategy Optimization

These years, the quantity of small micro-enterprises is becoming more an more, small fine-type enterprises occupied city a large number, as the foundation of economy.Besides, it also is the main bearing social employment. The attention of the government, the social from all walks of life for small micro enterprise is more and more high, gradually aware of the vitality of the small micro enterprise brings to the market. Another small micro enterprises are some products a single, unreasonable organization structure, high risk, often in the market at the bottom of the production chain is the enterprise, particularly need to focus on the development of small micro enterprise. The government issued a number of supporting policies about the preferential tax, perfecting the credit policy releasing, the financial institutions also reduces the threshold, for small micro enterprise development provides a good social environment.Xin Dian Su Ye company founded in 2000, a collection of production, management, sales and service in a body's specialized in the production of refrigerators spare parts manufacturing enterprises. From the beginning of the start-up, relying on geographical advantages, will soon have a stable sales channels, relying on the new flyer group. So in order to research this problem, this paper selects the profitability of the point of view,analyzed the Xin Dian Su Ye company, basiced financial status, business profitability,investment, profit ability, summarizing the problems existing in the company's profitability.From the industry environment, the tax policy, credit policy, organization structure, business development strategy, marketing channel strategy aspects affecting the cost management,and doing the SWOT analysis, finding the solution to improve profitability, achieving the goal of healthy development of the enterprise.