The Study Of Factors That Have Impact On Process Of Peer To Peer Lending Based On Analytic Hierarchy Process

With the development of economy and society, diversification of financial model become the development trend of modern finance.Peer to peer Lending is a typical example.It is combined and emerged by traditional lending model and internet technology.The development of Peer to peer Lending depends on the environment of Internet financial. It makes the borrower and lender connect together by using of internet technology.With the development and maturation of Peer to peer Lending,Peer to peer Lending process is also a growing concern from all aspects.Based on this,this article will exploring the factors that have impacted the Peer to peer Lending from three aspects(the borrowers,lenders and platforms). Firstly,on the basis of summarizing existing research results, this article will make a review and analysis on the concepts and theories that related to Peer to peer Lending. Secondly,we will do a in-depth analysis on the evolvement of processes and operating mode of Peer to peer Lending. And then we analysis the behavior characteristics of the borrowers,lenders and platforms by separately. Based on this,we summarized the factors that have impact on the Peer to peer Lending.Then we use AHP to build analytic hierarchy model,and design the questionnaire that based on 1-9 scale method that proposed by Saaty. Then we do pairwise comparison of the factors that at the same level and let expects scoring on them.Then collected and statistical experts scoring table. Then we do Consistency test with judgment matrix that constructed by every expert and find the average of the scores of the questionnaire which passed the Consistency test.Simultaneously,we constructed Comprehensive judgment matrix and did Consistency test with it. Finally,we calculated the weight of each factor and sorted them.the calculation of this article is done by Yaahp.The results of our study are as follows(M representation weight):Group ? (m> 0.1):the credit history of Borrower C4, the degree of reliability of increase trust C6? whether the money managed C8.Group ? (0.05<m<0.1):the investment of lenders C11? credit transfer flexibility C10? Educational background of Borrower C3 and the duration of the project C7.Group ? (m<0.05):the age of the borrower C2? the background Of lending platform C9? Educational background of lenders C14? the gender of Borrower C1? the age of lenders C12? the race of Borrower C5 and the gender of lenders C13.Finally,based on the sort of factors, we put forward some advices on how to improve the efficiency of P2P lending process from three aspects(the borrowers,lenders and platforms).And for the shortcomings of this study,we proposed research prospects for our future research.