On The Government Support For The Development Of E-commerce In Rural Areas

To realize, safeguard and develop the rural is our country to achieve the common prosperity of the requirements, degree can also alleviate some social contradictions faced by the development of China’s rural areas, and to shorten the gap between urban and rural areas to achieve social stability and unity and stability. Rural e-commerce to build a bridge linking agricultural production and market, the small scale and large market connected.Rural e-commerce has become an important driving force to promote the development of rural economy and improve the living standards of farmers.This paper is divided into six chapters: the first chapter is the introduction. The second chapter for the support of the government for the development of rural e-commerce explains the basic theory, mainly the related concepts were defined, analysis the basic theory of rural electronic commerce development of government support,expounds the importance of rural electronic commerce development government support.The third chapter for rural electronic commerce development of government support of the main methods and results, the main analysis of the increase agricultural development investment, provide financial support to the development of electronic commerce in rural areas; the optimization of the industrial structure of agriculture, provide material resources for the development of electronic commerce in rural areas; improve the network infrastructure in rural areas, to provide basic guarantee for the development of electronic commerce in rural areas; opened online electronic payment methods, provide a trading platform for e-commerce development in rural areas; improve the environment for the development of electronic commerce, to create a good environment for development of electronic commerce in rural areas; strengthen E-commerce personnel training, to provide professional talents for the development of electronic commerce in rural etc. practice and effect. The fourth chapter for rural electronic commerce development of government support for the main problems, mainly points out that the agricultural product standardization construction is lagging behind, underdevelopment of the agricultural product logistics system; rural electronic commerce network infrastructure is weak,uneven regional development; low cultural quality of the farmers, e-commerce development consciousness is not strong; lack of rural e-commerce professionals,professional personnel training system is not perfect; rural electronic commerce development of agro product marketing, the lack of brand effect and other problems. Thefifth chapter for rural electronic commerce development of government support to analyze the existing problems, the main analysis of the agricultural standardization and agricultural products logistics system construction difficulty; rural electronic commerce network infrastructure efforts, education level of the farmers low and accept new things ability is poor; loss of e-commerce talent in rural areas, personnel training is not in place;farmers lack of marketing experience, brand awareness is not strong reasons. Chapter six support for rural electronic commerce development government countermeasures, mainly put forward to strengthen the standardization of agricultural products and the corresponding logistics system; to accelerate the balanced development of rural areas of e-commerce infrastructure; to carry out a wide range of e-commerce training in rural areas,strengthen to farmers Xuan Chuan guide; give full play to the multi power, vigorously develop rural electronic commerce talent; establish brand awareness, to enhance the market competitiveness of agricultural products and Countermeasures to improve.