Countermeasures Research On The Innovation Of Financial Products In Rural Credit Cooperatives In Henan Province

In recent years, affected by the macroeconomic environment, the banking business impact, market risk increases, deposit growth slowed, the non-performing loans accounted for ratio increases, the interest rate range narrowed, bank earnings is reduced accordingly, staff generally get pay cut. In the field of rural finance, with the interest rate market gradually advances, surging Internet banking grows quickly, joint-stock commercial banks keep large-scale presence in prefecture level cities, private banks began to approve the establishment of, village bank development began in earnest, the postal savings bank conducts comprehensive layout in the rural, rural financial market is bound to usher in more intense competition, the pressure rural credit cooperatives are facing will therefore increase further.Due to the historical and realistic reasons, such as the system is not smooth, the quality of staff is not high, the lack of scientific and technological support, financial products in rural credit cooperatives in Henan Province are few,the variety is not much, can not effectively meet the needs of county towns and rural areas.It seriously affected the adaptation and ability for rural credit cooperatives in Henan Province to serve the market,that is why the asset quality is not high, operating efficiency is low, and social image can not effectively establish.Financial product innovation has become the only way to meet the needs of the market,to improve the level of profitability and to shape the social image.The innovation of this paper lies in here:Uses various research methods;Supported by the theory of financial innovation;Analyzes the current situation and problems of rural credit cooperatives in Henan Province;Puts forward the necessity and limiting factors of financial product innovation;Combining domestic and foreign successful experience for reference;Get the path of financial product innovation and the current focus.The first chapter, introduction. This chapter introduces the background and practical significance of the thesis writing, the main contents, the innovation and the insufficiency, the domestic and foreign financial innovation related school, scholar and research.The second chapter, the present situation of rural credit cooperatives in Henan province. This chapter introduces and analyses the main financial products of rural credit cooperatives in Henan Province, summarizes the characteristics and problems of the financial products of rural credit cooperatives in Henan province.The third chapter, the necessity and limiting factors of the financial product innovation in rural credit cooperatives in Henan province. Through the analysis of the current situation of rural credit cooperatives in Henan Province, this chapter puts forward the necessity of financial product innovation, and analyzes the limitations of financial product innovation.The fourth chapter, domestic and foreign successful experience for reference. Through the analysis and reference of small loans of the Grameen Bank of Bangladesh and financial product innovation of rural credit cooperatives in Fujian Province,gain experience.The fifth chapter, financial product innovation strategy in rural credit cooperatives in Henan Province. Get the path of financial product innovation and the current focus.