Miduo Wealth Management Company Operation Model Research

With the continuous development of economic society?rapid growth of the national wealth?and the large proportion of savings, "financial management" has got more frequently during people's everyday lives. The questions about how to avoid financial risks, weaken the negative effects of inflation, scientifically configure personal property, implement the property maintenance and appreciation that bases on the premise of assets safety, all these have became issues that investors' common concern. In face of this social needs and economic situation, Miduo Wealth Management Ltd. emerged with the trend of the times, furthermore, Miduo takes "to provide a real wealth management service for common people" as its own duty. Miduo Wealth Management Ltd. positioned as the most authoritative entrepreneurial platform for independent financial advisers of China. This study will take Miduo Wealth Management Ltd. as an example, research and analyze its operation models, and the get to know the overall situation of the domestic financial market.This study will begin with expounding the research background and significance, it learned that the emergence of independent financial service is of short history, this service is still slow development and immaturity, but in high market demand, so there is a big market vacancy for independent financial service, thus, Miduo Wealth Management Ltd. has a lot of room to develop in this market. And then by deeply analyzing and systematically comparing with the independent service at home and aboard, it can be seen the gaps. And then, this study will analyze and expound the development environment of independent financial service, it could be seen that the country already kept an eye on domestic independent financial market, and formulated relative laws and regulations to restrain and manage this emerging financial area, it is forecast that the government will enlarge its supervision of independent financial market. Moreover, this study by introducing Miduo Wealth Management Ltd. and researching the entire company operation mode, gets to know that Miduo treats customer benefit maximization as their its operational objective, only this could embody visions of Miduo Wealth Management Ltd., lead Chinese independent financial service, and provide people a real wealth management service. Using SWOT and other analytical tools, Miduo Wealth Management Ltd. also has shortcomings during its development, it should learn from foreign maturate independent financial management companies, comply with Chinese market quotations, continuous improve and perfect its operation models, make Miduo Wealth Management Ltd. took a better adaption to domestic independent financial market, enhanced its core competitiveness, took the initiative under this heating up market competition, so that to lay a solid foundation for its sustainable development. Lastly, the study will design a scheme to help Miduo Wealth Management Ltd. taking a further optimizing on its operation models to promote a better development.