Research On The Development Of Private Banking In Jiangsu Branch Of Bank

China's economy rapidly became a bright spot in the international market, in which powerful trend, more and more people have accumulated huge capital, Large scale up wealthy in the private banking service needs more and more and more prominent, in the face of such market, the Bank has introduced in the areas relevant to the private banking services, especially c Bank in this context more clearly. C bank from 2007 began launched for private bank of about service, service level obviously upgrade, operation management efficiency get is big improved, while full awareness to has private bank huge profit potential and good of development trend, of this class service in market compete for in the gradually performance out advantage while preemption has must of market share. However what makes private banking has a long, in our current environment, what makes the development of private banking services to adapt to the environment? This is a private development Bank must face and solve the problem.In this paper, for the purpose of promoting the development of private banking, take line c private banking as an example on the launch of the study area. The idea of this paper is as follows:first the background environment, private banking means are described, to foreign and domestic private banks after review of relevant literature, the development of domestic and foreign private banks are discussed. On the connotation and development of private banking, market segmentation and connotation of theory and research methods, explains. Around c bank Jiangsu Province branch private bank development status for Center, then using SWOT model on private bank for analysis, using system analysis of thought, will various factors be analysis, from legal and policy obstacles, and private bank business innovation risk, and practitioners quality level, and independent development products, and private bank and retail bank of conflict, and private bank of input-output, aspects discusses has private bank development faced of problem, and on problem produced of reasons for has in-depth analysis.Final conclusion is:as private bank needs and preferences, private banks must have the capacity for high net worth customers to tailor the right product mix and financial services training team of private bankers are the key factors of the development of private banking business development. Operation for a certain amount of adjustment, continued to improve core strength, with particular attention to private banking clients in overseas demand, seize the opportunities and advantages for private banking services, creating with c characteristic brand of excellence.