Case Study On The Design Of RTSY Corporation Merger And Acquisition

RTSY company is a private enterprise which mainly produces pure water, after several years of development, the company has obtained the rapid development, the pure water brand is also popular, has made remarkable achievements. However, due to the huge amount of adverse reactions of accounts receivable and business mismanagement, causing financial costs are too high, too heavy burden of enterprise, insolvent, on the verge of collapse. LYJT is the reorganization of assets of the acquirer, with "formation of the tourism investment subject, the integration of elements of the tourism industry, supporting the important function of the development of the tourism industry, companies rely on high-quality platform resources, state-owned enterprises background of government resources and capital advantages, management advantages, for mergers and acquisitions RTSY provides a strong support. Research on the asset reorganization under different management system and operation mechanism, to explore the strategic synergy, to achieve the optimal allocation of resources, to improve the comprehensive efficiency of enterprises, to provide the core competitiveness, has important value and significance.The company to RTSY as a case study, using asset restructuring motivation theory and effect theory and related theory as a guide, combined with the status quo of the company and actual, use SWOT methodology portfolio strategy analysis of the external environment and internal factors of the company, analysis the RTSY company asset restructuring program design basic situation and the expected effect, on the reorganization of assets of review, collation, analysis and summary.RTSY and overview, basic RTSY defines the structure of the thesis is divided into six chapters, from the main points: the first chapter is the introduction part, mainly includes the research background and significance, research ideas, main contents and research methods. The second chapter is the basic concepts and basic theory analysis and review of the reorganization of assets related theory, motivation theory and effect theory. The third chapter of the company's asset restructuring needs analysis, including investment RTSY assets reorganization of motivation and, if necessary, and SWOT analysis; the fourth chapter is the asset restructuring program design; the fifth chapter is the asset restructuring program implementation expected effect analysis; the sixth chapter of the full text of the summary, and the future research prospect.