Research On The Construction Of Performance Management System Of ZY Bank Based On Balanced Score Card

Commercial bank is the main part and participant of modern financial market.Meanwhile,they also play an important role in the process of China's economic development financing and allocation of running the currency supply.With the process of global economic integration,the rapid development of the world economy,and also the changing environment of external financial market,many advanced management and strong foreign banks gradually integrated into China's financial market.With the accession to the World Trade Organization,Chinese commercial banks are facing the competition among domestic advanced commercial banks and other foreign banks in our country.Therefore,it's a tough situation for Chinese commercial banks.In order to stand out in the fierce market competition,Chinese commercial banks need to implement the reform and transformation actively,which has become the common choice of Chinese commercial banks.Under this background,commercial banks how to correctly evaluate their business performance through the improvement of the bank's performance management system,is not only the necessary objective request of strategic transformation seeking of Chinese commercial banks,it's also the strength of protection from the competition with foreign banks.Chinese commercial banks traditional performance management system has been unable to adapt to the new market environment and fierce market competition,and also it's unable to meet the demand for performance management update.Therefore,the construction of a new scientific and effective performance management system of bank,which in order to more effectively improve the overall performance and market competitiveness of the Commercial Bank of our country,is the route to Chinese commercial bank at present,this also is the completion of the strategic transformation,the realization of the strategic target has significant and farreaching significance of the Commercial Bank of our country.The Balanced Scorecard as a new strategic management tool,from birth until now nearly 30 years of time,by the developed countries in Europe and the United States gradually spread development to the whole world,is widely used in all kinds of enterprises,for enterprises of all types of development strategy to a crucial role in the promotion.The Balanced Scorecard from financial,customer,internal process,learning and growth these four dimensions,to assess the performance of enterprise organization,department and each post.This assessment method strengthens the comprehensive performance evaluation,improve the performance evaluation of strategic,maintain the performance test of nuclear balance,but also promote the development of the performance appraisal.Based on the Balanced Scorecard performance management system,to make up for the traditional performance management methods only pay attention to the financial indicators,neglect of nonfinancial indicators for the assessment of defects,the overall strategy of the enterprise layer upon layer decomposition to the enterprise at all levels,different departments different employees their specific goals,conveyed in the strategic development of enterprises at the same time,stimulate the enthusiasm and creativity of employees to work,effectively promoted the commercial bank's performance growth and long-term development.ZY Bank as a new type recombinant commercial bank,facing those developed commercial banks and foreign banks,as a threat to avoid peer,in market competition invincible,ZY Bank in the early stages of development and construction should make clear the direction of future development,the strategic objectives of the development of clear,strengthen close contact with customers,establish the customer as the center concept,and actively develop innovative,to create a new business process,do provide a variety of products and services to customers,improve customer satisfaction and loyalty.At the same time should be done to improve the governance structure,clear strategic objectives,improve business performance.Therefore,this makes ZY Bank in the process of the reform and development of the urgent need to introduce a very effective management tool,can effectively combine the performance management system of the development strategy of bank,and also is the focus of this paper,performance management system based on the Balanced Scorecard.