Brand Value Evaluation Based On Interbrand Model

In the information age, knowledge-based economy and brand awareness has been sweeping the globe, the market competition is not only product competition, but also is the brand contest. Currently the brand value has not been our enterprises attach great importance, which requires professional organizations to quantify the value of the brand, to make people aware of the value inherent in the brand, which brand valuation in the value of the brand discovery process plays an irreplaceable role. The Chinese brand valuation compared with developed countries there is a wide gap, against this background research papers on brand valuation in order to make its own efforts for the development of the brand valuation system, and for investors, managers, consumers and stakeholders to provide some reference.For this purpose, this paper use literature research collection and reading of Brand value and brand value assessment of the relevant literature, the Interbrand model combined with the Shuanghui brand valuation to case analysis, and to collect the Shuanghui brand effect index and consumer information on the Shuanghui brand perception through the questionnaire method. In this paper, Shuanghui brand value as a case study, based on the current situation of Chinese demand and relatively backward brand valuation theory, domestic and foreign brand valuation methods are analyzed, and by studying the brand and brand identity, with improved and the consumer reflect the more obvious factors Interbrand model as a method of brand valuation in this paper, to emphasize the choice for consumers to the brand value of the contribution, the author used the questionnaire method to collect part of the data, data analysis is a combination of the weighted average method, AHP and Fuzzy Comprehensive Evaluation Method. This paper described in detail the Shuanghui brand valuation process, and later proved to be relatively reasonable evaluation value. In the last article from brand valuation methods and Shuanghui brand value analysis of these two aspects to the full text of the summary not only shows if the brand valuation methods integrated a number of factors make the evaluation results more scientific, also shows that these realities: the current consumer is extremely intense attention to food safety, food demand personalized and China's meat processing industry competition, and from industry to integration and product differentiation to Shuanghui brand value put forward its own proposals; at the same time pointed out the limitations of this article, as well as prospects for the future. The innovation of this paper is: simplify the evaluation of ideas, remodeling brand strength factor evaluation assignment set; using the improved Interbrand model assessment Shuanghui brand value, and gives his own views.