Handuyishe Clothing Company Network Marketing Strategy Research

With the continuous development of China's economy and the continuous development of information technology, a number of outstanding apparel companies are using Internet technology to carry out business activities, clothing network marketing as a new marketing approach and marketing concept has gradually been accepted by people.This article is the social background of the development of the clothing network marketing, the network marketing strategy of the South Korean homes were studied and analyzed. First use of sufficient information and data, the status quo and development of clothing network marketing, the use of PEST model macro analysis of the domestic apparel network marketing environment; second, focus on the analysis of the clothing network marketing status quo and South Korea's clothing network marketing strategy; finally, the use of SWOT model to show the situation of the network marketing, and put forward the solution strategy, to provide a reference for the development of South korea.