The Ecological Value Assessment Of JMC

The ideals of Environmental protection and green, which put forward in the 13th Five-year Plan, is not only the evaluation of the national economy, but also important to enterprises'construction measure. So NPC&CPPCC put the measuring accounting and trading of enterprise's ecological as the core goal of green development. However, the asset valuation method can provide the way to quantitative ecological value, and the 2012 European Valuation Standards (EVS) provides an assessment models and methods to assessing the value of green construction industry. China is also actively looking models and methods for assessing the ecological value of enterprise. And the enterprise ecological value assessment is a key area for future development.Automobile manufacturing is a high-polluting industry. The assessment to automobile manufacturing's ecological value can not only improve the environmental situation of the automotive industry, but also can speed up the process of Construction of ecological civilization system. JMC as the green model of automotive industry, select it as the assessment body will be more representative.In this paper, we combine the theory of ecological value and enterprise value theory, and have a detailed analysis to components of the enterprise ecological value, while we also fuse the assessment methods of ecological value and business value, and then we eventually chose the environmental replacement cost method as the method of JMC's ecology valuation. Environmental replacement cost method is a way to take the money which was recovered the environment after it was destructed as the ecological value of enterprise. Environmental replacement cost method will put the environmental costs of JMC to recover costs, maintenance costs and opportunity costs. And then we will put the cost of three pooled estimate as the ecological value of the JMC. The recovery costs in Environmental replacement cost method is the costs of JMC which restore the environment after it was damaged; and maintenance costs is the cost of JMC which is in order to prevent the surrounding business environment continues to deteriorate needed; and the opportunity cost is the cost of JMC which is in order to restore and preventing the environment.This paper considered the sustainability of investment in JMC's environmental protection. And we put the JMC's social responsibility report which is from 2011 to 2015 as our data source, and assess the ecological value of JMC through the using of Environment replacement cost method. On the basis of the assessing of JMC's ecological value, we will take the sensitivity analysis to the external uncertainty factors. The value of Enterprise Ecology estimates not only can provide the basis for evaluation of JMC's green degree, but also can provide reference for JMC's green credibility degree, and ultimately can provide the method and basis for measuring the green value of enterprises when it apply for green credit.