Franchising Business Model Optimization Research Of Qing Ge Li Co.

Domestic commercial franchising in recent years in the catering, clothing, beauty club, retailers super industry's rapid development, led to many emerging brands. It is a great help for the rapid expansion of China's small and medium enterprises. China has the most commercial franchise brand in the world now. Domestic companies are developing quickly through this unique business model, and foreign franchise brands are expanding market in China through the establishment of the joint venture. Although commercial franchising has experienced nearly one hundred years of development, but no one franchise business model and management model is universal in any market. In the ever-changing market, each engaged in franchise companies need to seek to change the breakthrough in the development to adapt to the changing market.CHANGEL company as a beginning in 2004 to carry out domestic private enterprises beauty club franchise, experienced a golden age of franchise development in China. However, with the change of the continuous development of the company and the market, the franchise company pattern problem in the company increasingly reflected, stores and the company's operating performance began to decline. This paper will solve the problems and improve the operation situation of the company.This paper is through the analysis of the operation mode of franchise in the company, find the operation mode of franchise problems in the company, and analyzes the causes of the problems, and hope to get the method to solve these problems by further research is the company franchise operation optimization method in the mode of operation, and guarantee measures.I believe this paper will be a substantial help on the company development plays, and be a case reference for other enterprises in this industry to play the role of.