Research On The Development Of China's Business Aviation Market

As a high-end service,business aviation meets customers' high-level travel demand on convenience, security and privacy, and also helps corporates create profits and establish a good image. With the gradual implementation of China's low-altitude airspace management reform policies, the business aviation market is becoming more prosperity. The current level of China's business aviation development and the level of economic development of the country is very mismatched. Therefore, there is an important reference value to develop appropriate marketing strategies for business jet manufacturers and operators to deeply analyze the main factors affecting on business aviation, scientifically forecast its market potential and development trend.Firstly, this research gives a clear definition of business aviation, then analyzes the current situation of business aviation operations and problems, and uses the ISM to hierarchically analyze the main factors affecting on the development of China's business aviation, laying the foundation for subsequent quantitative prediction. Secondly, the improved gray Markov model is established to predict the number of business jets to China to explore the development trend of China's business aviation market. Finally, in the above on the basis of qualitative and quantitative analysis, the research shows some specific measures to promote the development of China's business aviation, to provide a reference to the healthy development of the aviation market.