Development Syrategy Research About UGC Of S Company

As is known to all, the Internet as an important part of the global economic development, has penetrated into every area of society and economy, become the production and construction, economy and trade, scientific and technological innovation, public services, cultural transmission, the life entertainment of the new platform. The emergence of the Internet video product has the representative. Chinese Internet video industry since its launch, has experienced the outbreak of the industry, and rush after several stages, gradually towards the upgrade adjustment of the industry, after several years of training, network video has become one of the main application fields of the Internet, become people access to information and entertainment to watch one of the indispensable tools, share life.But while the Internet video industry is developing very rapidly, but its behind some of the problems are worthy of our attention. Internet video enterprise development has been more than ten years, has been reduced from a few years ago more than 300 to now, one of the few domestic video sites in the last few years have been eliminated by more than 90%. Investigate its reason, the outside two: huge, copyright and bandwidth costs, profit model is relatively single, these two factors led to the Internet video enterprise has always been based on the burn patterns in operating, weak profits or even losses. In this case, the Internet video UGC operating model, with its "low cost", "viral propagation speed", "ability to quickly set off hot" and "high advertising revenue", become the main Internet video enterprise profit growth point, become a mohican Internet video enterprise.Based on the typical representative of Internet video enterprise S company as the research object, adopt the method of empirical analysis about the problem of the UGC operations research and put forward the corresponding countermeasures.First of all, this article expounds the background of the research, the Internet video UGC research status at home and abroad combing summary, in order to provide theoretical support for the article.Second, the company S overall situation and the development status of UGC business is analyzed, according to the current situation of the development of UGC business put forward existing problems and causes the forehead.Later, by using Boston matrix, SWOT and related data analysis method, product, market and production of UGC three dimensions are analyzed and positioning.Finally, according to the results of the analysis to the development of the company S UGC business strategy implementation and safeguard measures are put forward.Research shows that the UGC business is bring Internet video enterprise high traffic and a big profits, market share and sales growth rate is higher, is important resources of enterprises need to operate the business. Internet video enterprise need according to your own short board, targeted UGC's development strategy, under the condition of the product and market positioning accuracy, not only to make product rushed on "quality", to win from the "quantity", so as to improve the competitiveness of the enterprises. Hope this research can provide S company and other science and technology enterprises with a certain reference.