A Study Of The Effect On The Demand Of Baotou City Village And The Residents Of Shantytowns Of The Personal Financial Managemengt Business

In recent years, China's urbanization is accelerating in the social context of rapid economic growth. And the "village in city" as a strange phenomenon turns up in the modernization and urbanization process. In the process of city construction and economic development, advance of commercial building and land requisition made the villagers of village in the city have a large number of the relocation compensation, but because of the educational background, living environment, ideology and other limitations, how to use their money for rational planning, investment consumption or select the appropriate financial products is a problem that they badly need to work out; and the traditional commercial bank facing with that the financial market continues to open up, Internet banking develops rapidly, financial disintermediation goes intensified, needs to constantly open up new business areas, new customer groups, and the village of this special group of customers who need to be developed is the object of traditional commercial banks. The author runs this paper by designing questionnaire and field research, in-depth analyzing of the impact factors of Baotou city village of the personal financial management business, such as bank brand, product quality, product from the amount paid, and finally for the development of Baotou city village of the personal financial management business, she puts forward to some related countermeasures and suggestions.