At The Present Stage Characteristics Of Individual Investors And Investment Yields Correlation Studies

Accompanying by the development of the economic history of the world and the formation and growth, especially in the environment of market economy, the security market play the center and important role of the allocation of resources center of the security market in the whole economic system. Security market through the market pricing function to achieve the effective allocation of funds, the reasonable allocation of limited funds to different enterprises, so as to achieve the basic role of the market economy to optimize the allocation of resources. As the main body of the securities market, the investment behavior plays a key role in the function of the security market. Individual investors in China stock market occupies an absolute position, securities companies, the main face is the individual investor, said there was no individual investors active in the market is not market; not consider their interests and aspirations, the stability of the market, innovation and development is not a solid foundation. In this sense, the analysis of the specific structure and income of individual investors at this stage is related to the practical interests of the long-term development of a securities company. As the current individual investors investment behavior has become increasingly active, the different types of individual investors, especially involving the sex, age, the type of investment, such as the characteristics of individual investors, the investment rate of return is rarely reported.This part of article analysis on the investor structure and the influence factors of investor returns of Chinese security market.It found that there are significant differences in the rate of return on investment of different types of individual investors. It has accumulated a certain amount of relevant literature in the domestic, but the relationship between the different characteristics of individual investors and the yield is relatively less. And we analyze the structure of investors in China's securities market, we first outline the development stage of China's securities market, focusing on the reform of the equity division and its importance. Then it classifies the investors of Chinese stock market, and introduces the main types of investment in our country. Finally, the basic characteristics of China's securities market investors, including age structure, the size of funds, income status, holding period, etc..The correlation analysis between individual investment behavior and stock returns includs the gender, age, market value of the securities, herding effect, disposition effect, confidence index and securities investment income rate between. Research shows that:There is no significant differences of securities investment income rate between different gender and age and securities investment income rate between exists negative correlation, the market value of the securities, confidence index and the securities investment income rate between exist positive correlation.By the end of the article in view of the individual investors in the securities investment in the process of deviation, puts forward some Suggestions and measures. These strategy inculding the good use of the contrarian investment strategy? momentum investment strategy?cost strategy?average time diversification strategy and other investment strategys. The individual investment behavior should pay attention to the following points:investors should be the correct understanding of the securities market, understand securities investment risk deeply; determine the reasonable market rate of return on investment; focus on objective analysis, avoid by feeling investment and control your emotions.