Research On ICBC Management Strategy Restructuring Under Deregulation Of Interest Rates

The reform of interest rates liberalization is a necessary process of the development of modern financial industry,it is the objective demand of the development of the market economy,more.2015 is the inevitable trend of social development at the end of the year,the central bank issued a notice to deregulation of the deposit and loan interest rates,marking China's market-oriented interest rates reform after nearly 20 years,finally completed in.Under the condition of interest rates marketization,state-owned banks should be how to more intense competition in the financial services,timely adjustment and transition of development mode,choose the suitable management strategy,has become an important and urgent in front of the proposition.This paper selects one of China's state-owned banks ICBC as the research object,through six chapters,with the theory of diversification strategy,dynamic capability theory,strategic management theory,core competence theory,strategic alliance theory,from the profitability,business structure,risk management,innovation ability,comprehensive analysis of the current situation of business operation strategy the bank interest rate market in the process of the five dimensions of investment expansion,and from the aspects of theoretical analysis and Empirical Study of two analyses the motivation of strategic transformation of the business and commercial bank interest rate deregulation.On this basis,the industrial and commercial bank management strategy transformation ideas,goals and contents.Finally,put forward the implementation of strategic transformation path management and commercial bank interest rate deregulation,namely "from extensive to intensive management transformation,transformation from scale expansion to structural optimization,the transition from price control to independent price,the transformation from the traditional network to channel innovation,implementation path from separate operation to mixed operation transition five the study of transformation.The logic clear,clear,the application of a large amount of data,form demonstration analysis for reasoned,the abolition of the interest rate after the transformation of business strategy of state owned banks to provide some new ideas.