Research On Marketing Model Of HR Medical Company

In recent years, the country had pushed higher standards and requirements for the medical and health industry. All of the financial departments in all levels had increase large investment in healthcare system. Pharmaceutical circulation “industry” is an important link which ensures the drug safety and improves the efficiency of drug circulation. It is the center core of the pharmaceutical industry development. With the state-owned capital, capital market, foreign capital involving with the industry, the competition pattern of pharmaceutical distribution enterprises is constantly changing.The state-owned capital includes Chinese Resource Pharmaceutical, China National Pharmaceutical, Shanghai Pharma, and other large pharmaceutical pharmaceutical group. The capital market had strengthen the development of the private pharmaceutical enterprises such as Jointown Pharmaceutical Group, LEX Pharmacy, HXYXT and Yifeng Pharmacy. Moreover the foreign enterprises had also enter the market China, such as Mc Kesson, Cardinal, and Amerisourcebergen. With the development of the pharmaceutical industry, there had been many changes over the last couple years. The marketing competition of the pharmaceutical distribution industry had increased ferociously. With the adjustment of the China national policy, pharmaceutical enterprises are constantly changing the marketing strategy. The original marketing strategy has been no longer able to meet the standard of their development. Each of the pharmaceutical companies had launched new marketing strategy to match the new national health environmental policies and regulations. These new marketing strategy had big impact with the traditional marketing strategy. The pharmaceutical enterprise will not be able fit the in the industry without using the new marketing strategy.This paper had concluded the advantages and disadvantages of the current medical marketing strategy by using combination of literature research, survey research, comparative study, theoretical practical methods. It also include Dalian HR Pharmaceutical’s marketing strategy and the domestic and foreign medical marketing strategy as references. These had become the foundation of innovation marketing strategy for Dalian HR Pharmaceutical Co. LtdAt the end of the article, we had come up a new strategy for the Dalian HR Pharmaceutical Co., Ltd.. With the establishment of the new marketing strategy, we have built up the marketing organization structure and screening the appropriate marketing channel selection for Dalian HR Pharmaceutical Co. Ltd.. We have also setup correspondence actions for the new strategy which include having cooperation with the hospitals, upgrading IT system, enhancing corporate reputation, developing social commonweal and etc.. We will use the new marketing strategy to develop a better future for Dalian HR Pharmaceutical Co. LTD..