Research Of Operation Mechanism Of Two-sided Markets Under The Background Of Mobile Internet

In recent years,mobile Internet is bursting with its rapid development.Fast speed of Network promptes increasingly mobile terminals,mobile Internet presents huge business opportunities and benefits.The mobile Internet ecosystem are forming.Instant communication,advertising,e-commerce have achieved great progress,shown vitality.And platform business model has become one of the most important business model of social economy,and gradually to permeate all industry fields.Many companies which use the platform have rapidly grown to the most development potential of the enterprise.And as the basic framework of platform model,Two-sided markets have become the object of scholars study.In this paper,The research object are Two-sided markets under the mobile Internet,through reading the existing literature and theory combing,the content of studies are the following aspects: First of all,the article puts forward the theoretical model of excitating and maintaining network effect of Two-sided markets.The theoretical model includes subsidies,reputation management,locking and filtering.Second,by referencing to Armstrong on Two-sided markets pricing model,joining the mobile terminal utility variable,to solve the platform of bilateral charge formula of users through the mathematical model.getting similar conclusions with existing scholars,namely platform should charge a lower price to the side which has high price elasticity and huge network effect.It is also proved the feasibility of subsidies policy.Then,the article studies the main body(platform,merchants and consumers)using the method of game theory.the merchant's business is divided into the good faith and fraud,the platform is divided into supervision and no-supervision.Game result shows that the platform enterprise shall supervise fraud to the businessman,otherwise will damage the interests of consumers,which in turn will affect sellers,ultimately affect the reputation of the platform.Finally,through the Two-sided markets research under the mobile Internet,we hope to provide reference of existing enterprise operation.