Study Of Integrated Marketing Communication Strategy Of Luxury Children's Garments

High-end children's clothing in recent years has become a hot, high luxury children's clothing market and social needs for many brands began to cast their eyes. With the change of consumption structure, the brand of luxury children's wear in brand culture, product design, media communication reflect the integrated marketing communication process of brand shaping important influence. Integrated marketing communication through the use of scientific and orderly planning to implement the whole process of brand building to achieve its strategic objectives.Based on the analysis of the background of integrated marketing communication including marketing, communication, public relations and advertising, this paper makes an in-depth study on the concept, tool and 5R theory of integrated marketing communication. From the perspective of integrated marketing communication, integrated marketing communication in the actual application of the main line to explore the integration of luxury children's clothing brand marketing communication strategy, through detailed and in-depth empirical study of integrated marketing communication and luxury goods brand's future situation And strategies, so as to the future of China's domestic luxury brands to shape and spread to give advice.This article aims to explore the integrated marketing communication strategy suitable for domestic high-end children's wear brand from the experience of integrated marketing communication of international first-line luxury children's wear brand. Through the integrated marketing communication strategy, it will help to raise the brand awareness To achieve local children's high-end brand development of a certain reference.