Research On The Innovation Of Financial Products Of S Commercial Bank Based On Big Data

With the rapid development of Internet banking,big data technology has been increasingly widely used,which will have a profound impact on China's financial ecology and financial structure.In this new situation,how the commercial banks change from time to time,the flow,how to promote the application of financial data,so that the rapid transformation of industrial competitiveness,it is an important and urgent task in front of China's banking industry.Therefore,the study of commercial banks based on big data of financial products innovation,for commercial banks to improve competitiveness,create business benefits has a positive practical significance.Based on the challenge of commercial banks in the background of big data,this paper analyzes the related theories of big data and financial products innovation,and then analyzes the current situation of S commercial bank's financial products.Then the S commercial bank based on big data of financial products innovation research case analysis,focusing on the S commercial bank based on big data of financial products innovation research platform.And details of the financial products marketing model and financial product design model,as well as the output of the relevant customer clustering analysis results and innovative financial products.At last,the paper introduces the application methods and evaluation methods of financial products innovation business in actual marketing activities.