The Analysis Of Small And Micro Finance Business In China Mingsheng Banking

In China, the market development showed a quick tempo of economy, in the economy market in China, a large number of enterprises played a important role and they can adapt to changes in market. This is also a good way to show their market energy. China's economic restructuring in the financial" disintermediation "of the external situation, homogeneous competition among commercial banks increasingly competitive,more and more commercial banks to small and micro enterprises to see behind the broad space for development, and gradually began to get involved in small and micro enterprises the financial sector. Commercial banks for small and micro business customers launched unlike traditional banking and financial products and services, expect to find new profit growth point of the commercial banks in the new blue ocean areas. But more than the number of small and micro enterprises, and high risk of commercial banks also makes small and micro finance market expansion is also facing difficulties, so the design and establishment of the system of personalized products and services for small and micro finance will be the focus.This article will be a leader in small and micro enterprises carry out financial business-China Minsheng Banking is a principal object of study, small micro-enterprise evelopment and promotion of financial perspectives on development status of China's commercial banks to finance small and micro enterprises, external for commercial banks macroeconomic environment, industry competitive landscape and internal values and other issues, analyze Minsheng Banking to respond to market small and micro finance business core competencies and weaknesses, combined with the Chengdu Branch of China Minsheng Banking industry-specific case for effective combination of marketing strategic planning, summed effective Minsheng Banking more in-depth way to open up the market of small and micro enterprises, small and micro finance business conduct provide strong references, driving other commercial banks can pinpoint positioning itself to better serve the domestic small and micro enterprises.