Ya’an Ming JIan Kiwi Professional Cooperatives Member Satisfaction Survey

Farmers’professional co-operatives can effectively improve the degree of organization, is advantageous for the popularization of advanced production technology to farmers, promoting agricultural industrialization management. Farmers’professional co-operatives themselves weak farmers organize, help farmers improve the efficiency of production, control production costs, reduce transaction costs. At the same time, the establishment of farmers’ professional cooperatives to improve the farmer’s ability to respond to market risk, in the form of organization involved in the market and protect their own interests. Establish cooperative, developing cooperative’s fundamental purpose is to better organize farmers in agricultural production, improve the level of income. Therefore, the most important function of the cooperative development is trying to meet the demand of the farmers’ production and operation. In the research on the inherent law of cooperative development, in-depth analysis of the enthusiasm of farmers to participate in the cooperatives and farmers is very important to the cooperative satisfaction, to promote the healthy development of farmers’ professional co-operatives have very positive effects.This article refer to a large number of farmers’professional cooperative satisfaction of related literature, and search on the recent development of farmers’ professional co-operatives policies and related information, during the research looked at the local government related information about professional cooperatives, deeply understand the farmers’ professional co-operatives in Yaan mountains district development present situation, historical experience and results and problems. Based on literature review and in-depth analysis about the present situation of professional cooperatives, build up the theory in this paper, empirical research framework. Design the Yaan Mingshan district built a kiwi professional cooperative satisfaction questionnaire of cooperatives, and has carried on the on-the-spot investigation. Through questionnaire investigation and discussion with farmers form collected relevant data information. Results show that the farmer’s perception of professional cooperatives, professional cooperatives provide service category and number of leaders, whether to have good professional cooperatives, farmers for the government and other organizations to support the cognitive level, and the government’s support degree of the influence of factors such as evident in the farmers’ professional co-operatives satisfaction degree. In one of the services provided by professional cooperatives about raising prices of agricultural products, improve the quality of agricultural products and control means of agricultural production cost all three service influence is most obvious.Finally, the paper from the local government, farmers’professional cooperatives, farmers themselves, and financial institutions in four different angles puts forward the countermeasures and Suggestions, namely:(1) the government level, increasing the relevant publicity of cooperatives, enhance the level of understanding of the farmers; Support agriculture and the development of professional cooperatives, enhance the inherent enthusiasm of farmers to participate in professional cooperatives, To strengthen cultural education and skills training for farmers and for the establishment of the professional cooperatives and the healthy development of the human intellectual support; Improve the level of agricultural industrialization management, promoting the development of agricultural industry to scale management. (2) the cooperative level:enlarge the services of professional cooperatives, improve service quality, enhance their competitiveness; To formalize the specialized direction, improve the internal cohesion of cooperative. (3) the level of farmers, strengthen farmers’ consciousness of cooperation, enhance the enthusiasm of farmers to join professional cooperatives, To improve farmers’ comprehensive quality, cultivating farmers participate in cooperative management skills and the ability to participate in. (4) the financial institutional level:moderate interest subsidies; Strengthen the financial knowledge propaganda, establish farmers credit incentive mechanism; Focus on building credit rating, build rural credit environment.