Study On The Strategy Of Ecological Agricultural Enterprise Community Operation

With the rise of mobile Internet and social media,the interaction between enterprises and consumers,consumers and consumers is getting lower and lower,which makes enterprise marketing and customer relationship management gradually shift from the interaction between consumers and enterprises to consumers.And consumer interaction up.More and more enterprises try to use the community to build and upgrade the high degree relationship between enterprises and consumers.This paper mainly analyzes the strategy of Dasanxiang teaoil community operation by means of literature analysis,comparative study,dialectical analysis,concrete analysis of specific problems and the combination of theory and business practice.First of all,through researching the a cademic reports and academic papers related to community,consumer community and brand community,we can know the research results and research trends of community operation,and then determine the research direction and content of this paper.Secondly,after introducing the basic concept of community operation and the basic path of brand community operation,this paper uses the theories of target market orientation,4R marketing theory and brand ecological environment theory to deepen the competitiveness of community operation.analysis.Then,combined with the background of DaSanXiang transformation,the operation strategy,the core strategy of its community operation,and the theoretical and practical basis of the success of these strategies.Finally,on the basis of analyzing the challenges faced by enterprises,the author puts forward some suggestions on how to improve the operation strategies.