Research On Marketing Strategy Of WeChat Service In Baotou Steel Hospital Of Inner Mongolia

In the era of mobile Internet,WeChat service marketing platform,as a kind of instant communication tools to the platform level of ecosystem,is the current Internet cross-border integration between information technology and all walks of life’s important carrier.Audience for new media rely on is the unprecedented changes.Since WeChat service marketing platform is launched,WeChat services marketing platform shift are also gradually by the information service marketing to change service marketing function,some hospitals have been guided by the demands of patients,at the same time can provide patients with hospital WeChat official website,online registration and booking query check report and other related services,the ultimate goal is to achieve and to establish a health as the center,to the hospital,doctors and patients is an organic whole repeatedly health management and make a diagnosis and give treatment of medical model,thus it can be seen,WeChat the effect of service marketing is more and more to be reckoned with.At present,the domestic medical market compared to the past the earth-shaking change,but if compared with the foreign construction of hospital management,we are far,investigate its reason,mainly because of the lack in our country can compete with them substantial technology,management and technology,so to promote rapid development of domestic hospital effectively,we must grasp and make good use of new media WeChat,this is an innovation of hospital service technology,it will bring hospital medical service,marketing,construction of new experiences.At present domestic has launched WeChat 3 armour hospital service marketing in the minority,hospital WeChat platform also has not yet formed the scale of the application of service marketing,this is because the majority of 3 armour hospital to WeChat brand effect is not enough understanding of service marketing and not enough attention,so,this is the Inner Mongolia baotou hospital in the new Internet technology + direction of medical development opportunity,only seize the opportunity to combine their own advantages,can be in the fierce competition of medical market.This article can be divided into six parts,in the fierce competition in the medical field,with a different group of patients with effective analysis as the research object.First,using PEST analysis and SWOT analysis,the hospital of Inner Mongolia baotousteel WeChat service marketing macro environment and micro environment analysis,explore advantages and avoid disadvantages,seize opportunities,meet the challenges;Second,the analysis of Inner Mongolia baotou hospital WeChat service marketing present situation,on how to get to the new media,how to break through the traditional mode of service marketing,service marketing to build a new platform for hospital problems such as intensive exploration and analysis;Finally,through four aspects:orientation,content,channels and customer service,the hospital of Inner Mongolia baotou steel WeChat service marketing present situation and the problems were targeted,nuanced improvement.In fact,if the hospital opened WeChat service marketing platform is not only beneficial to improve the patient’s medical service experience,optimize process provides a convenient and efficient service;But also conducive to hospital rapid,convenient health knowledge,the information such as experts visit time,and even can also provide self-service,make an appointment and so on to raise the transformation rate of patients with online to improve the efficiency and satisfaction to the patient,is a powerful tool for the hospital propaganda,is helpful to promote the hospital brand,brings greatly convenient for improve the image of the hospital.Believe in this paper,the better the implementation of the hospital of Inner Mongolia baotou steel WeChat service marketing has important theoretical and practical significance.