Analyze The Identity Construction In Brand Narrative From The Use Of Metadiscourse

An important feature of metadiscourse which is developed on functional linguistics is its textual function and interpersonal function. The textual function can help readers to organize the discourse,the interpersonal function can guide the readers to participate. Therefore,Metadiscourse has become an important characteristic of the brand narrative discourse.and the important means of building brand identity. In this paper, by using metadiscourse theory we analysis the brand narrative discourse, aiming to explore the role of brand narrative in identity construction The results show that:different types of metadiscourse are closely related to the identity, different types of metadiscourse can construct different identities, interactive metadiscourse which is used to organize the text can help the brand to build their confidence, rational, honest quality status; interpersonal metadiscourse which is used to guide the readers to participate can make the relationship with readers much closer, so as to construct optimistic, cautious, responsible quality status of the brand...