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Consumption Alienation And Modern People's Self-identity

Posted on:2017-02-12Degree:MasterType:Thesis
Country:ChinaCandidate:X WangFull Text:PDF
GTID:2355330512467325Subject:Marxist philosophy
Abstract/Summary:PDF Full Text Request
Since entering the new century, with the rapid development of market economy, people's living standard and quality of life has been significantly improved, consumption behavior,consumer attitudes and lifestyles are important changes have taken place in the consumer society. Their symbolic consumption activities such as identity, status, taste and individuality has become the mainstream of consumer behavior in society, the purpose of the consumption period from the traditional focus on commodity "use value" to focus on "symbol value". Consumption Alienation has been interpretation vividly in the modern consumerism society, from waste of luxury consumption,a face of conspicuous consumption, the following type of consumer, follow suit style blindness to Ostentatious consumption symbol consumption, all reveal through the pursuit of the individual consumption symbol, to obtain the group belongs to feeling and sense of individual identity and desolate. The shadow of ConsumptionAlienation can be seen everywhere in our daily life, people meet the individual identity through the consumer behavior and consumption. In this paper, titled with " Consumption Alienation and modern self-identity-Theory of Marxist Studies of Human Being ", trying to study "the alienation of consumption" problem of the modern society,exploration by the consumer to give the "self-identification" of change and reconstruction path furtherly.In today's social environment, pluralistic value orientation and collision of cultures, the individual was issued "Who am I" and "who we are" wail, "identity crisis" was born. Among these, the improper way of consumption, is undoubtedly one of the most important, the most direct factor. Reason is that,in today's society, consumption patterns largely determine the way of modern was "self-identity" (identity, status, class interests, and other).Consumption and identity in contemporary become two sides of the same process undoubtedly. Expand it to construct consumption "symbol of the world", the main consumer of modern society is "deconstruction" and "code",therefore, consumption is not self-affirmation, but the process of self denial. Consumer society, the blind, the autonomy of consumption became one of his identity crisis. This article in the current era of the consumer's field of view, based on the theory of Marxism humanism, explore the latent consumer society self-identity steering and reconstruction.In this paper, first, second and third chapters of consumer alienation made theoretical groundwork,mainly explains the situation of Chinese and western consumption alienation and its expression form, summarizes the development and research of western consumption alienation context and the historical process of consumer culture in modern China, namely from the contemporary review of consumption alienation research, meaning and its performance aspects such as system analysis consumption alienation related theoretical issues. Realistic foundation of Western consumption alienation theory formation and development is deep and social thought is abundant,as an important resource for today's ideological Consumption Alienation and self-identity, has its rationality and interlinked nature. Meanwhile, Marxist ideology and theory about the nature of consumption, the relationship between production and consumption, commodity fetishism,etc.,combined with Western consumer theory and traditional Chinese ideas of consumption, consumption alienation done combing and interpretation system.In this paper, the fourth, fifth and sixth chapters, proposed self-identity in the consumer society construction, consumer society of self-identity and break the steering reasonable consumption alienation, rebuild self-identity rational choice. Faced to materialistic modern society, while consumption build self-identity, the individual "self-identity" determines the sense of modern consumer scale, consumption and other purposes. People through consumption of symbolic value to eliminate groups of alienation, a sense of belonging to satisfy the heart, outstanding personality and taste. Modern people frantically chasing pleasure brought by the consumer, with consumption to define people's identity, status, taste, etc., to get their own identity through symbolic consumption. We can say that the modern consumer through self-constructed identity. While consumption alienation greatly impact people's consumption concept and Identity, cause people's way of life dramatic transformation of the modern self-identity is infectious, so that self-identification occurred in existence, values, identity and psychological great turn, and awaken people's consciousness in consumption, abandon the "alienation of consumption" values, rebuilding the social and cultural identity,a to construct not only a suitable for both the current level of economic development, resources and ecological environment status, but also with the human spirit needs to adapt sustainable consumption, consumer society is rational self-identity reconstruction home.With"people-oriented","respect for the ecological value of the green consumption" as the core value concept, is to implement the scientific concept of development, in-depth practice social core values of reality and an inevitable choice, the consumer society, but also was as a matter of also people with human dignity, rebuild self-identity urgent cry.
Keywords/Search Tags:Consumer alienation, self-identity, transformation, reconstruction
PDF Full Text Request
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